Interesting or inspiring articles (perhaps a bit of both) … | The more we read about content marketing, the more we sense that communicators haven’t quite figured out the magic formula for success. (We’d like to believe it’s because there is no silver bullet to marketing success. Instead, success can be based on a clear, focused and disciplined approach to communications).
Interesting or inspiring articles (perhaps a bit of both) … | The days of bronze, silver and gold corporate sponsorship proposals are long gone. Today, the “sponsorship proposal is no proposal at all.” If your work involves getting corporate sponsors for your organization, event or not-for-profit, we encourage you to watch Chris Baylis’s presentation.
Interesting or inspiring articles (perhaps a bit of both) … | If you follow the subject areas of conscious capitalism and social entrepreneurs, you’ve likely heard of TOMS shoes. TOMS is a hugely successful company which operates with the one-for-one model of conscious capitalism (for each pair of shoes the company sells, a pair is given to someone in a third-world country). Now, the founder, Blake Mycoskie, has started a new venture.
Interesting or inspiring articles (perhaps a bit of both) … | It seems content continues to be king these days. And, it’s easy to get overwhelmed by all the suggestions on how to do content marketing effectively. We suggest a clear and focused communication plan centered around corporate purpose; start there and then read this article which makes some great suggestions on managing your content marketing program.
Interesting or inspiring articles (perhaps a bit of both) … | There is a lot happening in the world of corporate social responsibility, or CSR, including questions about its meaning and what its future strategic focus should be. This is an interesting article that addresses some of those questions and presents the idea that CSR should begin to have more of a human focus and less of a corporate one.
Our regular updates have been put on hold the past number of weeks because of a trans-continental move which disrupted our workflow…
Interesting or inspiring articles (perhaps a bit of both) … | At one time, it was difficult to target why some content went viral while other content did not. Recent research shows that viral content is popular because of the emotions it evokes. And, as this article talks about: “… it is not a matter of luck, as was previously thought, but rather is a matter of creating a powerful emotional experience.”
Interesting or inspiring articles (perhaps a bit of both) … | Have you been following the news about the changes Facebook is making to its Trending Topics news feed? Trending Topics will now be based on what Facebook’s 1.6 billion users are talking about and sharing and not what traditional news outlets are publishing as news. Should we be paying more attention to brand ambassadors who can promote our cause and purpose? What do these changes mean for your organization?
Interesting or inspiring articles (perhaps a bit of both)… | SEO can be confusing and often hard to keep track of because the rules for search are always changing. This article does a good job of describing some of the mystery surrounding SEO in layman’s terms. It also covers one principle we strongly believe in… don’t get hung up on the numbers.
Interesting or inspiring articles (perhaps a bit of both) … | Organizational change is difficult and often fails because the implementation was not well thought out. Here’s a great article that outlines some of the critical elements to focus on during any corporate change. This thought resonated with us: “Culture influences an organization’s ability to deliver on its brand promise.”
