Positive Comms +Plus for Week of 16 October 2017
Interesting or inspiring articles (perhaps a bit of both)… | Here are some predictions on content marketing from a business-to-business sales perspective. Thought leadership is extensively covered.
Interesting or inspiring articles (perhaps a bit of both)… | Here are some predictions on content marketing from a business-to-business sales perspective. Thought leadership is extensively covered.
Interesting or inspiring articles (perhaps a bit of both) … | From the International Association of Business Communicators (IABC) is a synopsis of a presentation which was made at this year’s international conference. It’s about the digital transformation taking place in our organization’s. While some information is not new, there’s a great list of “14 questions for the new digital workplace” addressing internal and external communications.
Interesting or inspiring articles (perhaps a bit of both) … | From Organization Unbound (http://organizationunbound.org/) is a great compilation of videos which “challenges us to pay closer attention to the link between an organization’s social purpose and how that purpose is lived inside the organization on a daily basis.” We think you’ll find the video inspiring.
Interesting or inspiring articles (perhaps a bit of both) … | We’ve started a Meetup group in Ottawa… Communication for Positive Social Impact and at our second meeting we discussed useful workshops and conferences for the social enterprise. Here’s a link to our resource list.
Interesting or inspiring articles (perhaps a bit of both) … | It’s becoming clear that social enterprises cannot solve all the problems we face. Partnerships with the private sector are becoming more common – and are often built on a large scale. Here’s a great article which describes some large-scale projects in a case study format.
Interesting or inspiring articles (perhaps a bit of both) … | If you follow the subject areas of conscious capitalism and social entrepreneurs, you’ve likely heard of TOMS shoes. TOMS is a hugely successful company which operates with the one-for-one model of conscious capitalism (for each pair of shoes the company sells, a pair is given to someone in a third-world country). Now, the founder, Blake Mycoskie, has started a new venture.
Interesting or inspiring articles (perhaps a bit of both) … | There is a lot happening in the world of corporate social responsibility, or CSR, including questions about its meaning and what its future strategic focus should be. This is an interesting article that addresses some of those questions and presents the idea that CSR should begin to have more of a human focus and less of a corporate one.
Interesting or inspiring articles (perhaps a bit of both) … | If you’re hiring employees, how do you pick a final candidate from two great, qualified applicants? We’ve read that you should choose the person who can write well. There seems to be an increased importance on this skill set. If you haven’t written a lot, want to get started, or want to write more, this article has some great tips.
Interesting or inspiring articles (perhaps a bit of both) … | When we come across success stories of wonderful things happening to make people’s lives better in Kenya (or in Africa in general), we like to share those stories. This one is about a small, and growing, business which sells charcoal briquettes in Kibera.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a new term from the world of conscious capitalism you may not have seen… Born Social. It’s a term being used to describe the new businesses which have put a social purpose at their core. This article outlines the three factors to watch for in the coming years which are driving this relatively new business model.