Positive Comms +Plus for the Week of 30 May 2016

Image of classic, old-style type

Interesting or inspiring articles (perhaps a bit of both) …

Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design for positive change as well as conscious capitalism and the socially conscious movement.


Organizational change is difficult and often fails because the implementation was not well thought out. Here’s a great article that outlines some of the critical elements to focus on during any corporate change. This thought resonated with us: “Culture influences an organization’s ability to deliver on its brand promise.”

change efforts can fail unless they’re coordinated via hbr.org

Social media

Here’s some great advice on how to use social media to benefit your business. It takes a “less is more” approach which is a strategy we believe in and advise our clients to follow. It contains advice that can help with longer term planning as well as improvements you can implement immediately.

10 social media mistakes that small business owners make via forbes.com

Conscious capitalism

We weren’t attracted to this story because it mentions Donald Trump, but we kept reading because the article does a great job of summarizing the different business models that can be classified as being socially conscious and includes a few cases studies as well.

can benefit corporations make america great again? via huffington post.com

Graphic design

On a lighter note, here’s an article on the font Helvetica and it’s universal appeal, including being the font of choice for the FDA’s nutrition labeling. After much deliberation, the label is being revised, but the font is staying. Long live Helvetica!

with an updated nutrition facts label, the fda settles an eternal question: “why helvetica?”

We liked this image of classic, old-style type from Unsplash.com. Credit to Fabien Barral. 

K. Barker

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