Interesting or inspiring articles (perhaps a bit of both)… | This week: Social media health checks, quality in communication is more important than quantity, communicating bad news and a multitude of resources for conscious capitalism.
A Powerful Communication Model for Content Marketing On the one hand, when our organization’s marketing communications are producing results, we are able to build a connection with our audiences. We know this. These connections are the result of the right information, being delivered at the right time, to the right audience. We share our ideas,… Read more
Interesting or inspiring articles (perhaps a bit of both)… | This week: If haphazard writing styles are making you crazy, is long-term capitalism viable, how and why to treat your employees as customers and are you aware of the latest in effective leadership qualities?
Interesting or inspiring articles (perhaps a bit of both)… | This week: Why listening is a critical leadership capability, progress at the World Economic Forum and risks to your organization for 2020.
Interesting or inspiring articles (perhaps a bit of both)… | This week: A couple of prediction lists for 2020 and a light-hearted article on the use of the apostrophe in everyday communication.
Communication plans often include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation tactics Budget, materials, timetable and/or task list Here we’ve customized the basic outline of a communication plan for purpose-driven organizations. And, we’ve included a central question that each component should be able to answer. Here… Read more
I often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox or my mailbox or cross my line of sight. I’m talking about promotions that seem to be begging for attention. Others seem to be screaming for attention. Most are… Read more
Interesting or inspiring articles (perhaps a bit of both)… | This week: Leadership’s primary purpose is to “concentrate on what’s right”, how to create a brand story in layman’s terms and is the workplace of the future good for our health?
Interesting or inspiring articles (perhaps a bit of both)… | This week: Survey – What leadership wants to focus on in 2019, why you should avoid your industry’s jargon at all costs and is the digital world really more convenient or made our lives easier?
In a noisy world that has become the norm, it is more and more difficult to have our organizations’ messages heard above all the racket. Some organizations are succeeding, while others hope that they’ll see some results when their messages “go viral.” Many organizations are adopting the latest–and seemingly greatest–technology for broadcasting their messages–resulting in a… Read more
