Interesting or inspiring articles (perhaps a bit of both) … | Corporate blogging is an effective marketing tactic if managed properly. There are lots of factors to consider–besides the actual writing of posts–and this article does a great job of summarizing what it takes to have a corporate blog that generates business.
Interesting or inspiring articles (perhaps a bit of both) … | Keeping pace with changes in social media is difficult at the best of times, never mind having to predict what may be around the next corner. Here’s a quick read about what is trending in social media for 2016.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a great summary of the conscious capitalism model for business; it’s worth reading. It’s a Q&A with Whole Foods founder John Mackey about the four pillars of conscious capitalism. In the interview he explains how the model can benefit all stakeholders.
I was in Toronto, Canada recently for the Association of Fundraising Professionals 2015 Congress. Congress is an annual conference of (mostly) fundraisers who gather to learn and collaborate. As a communicator and marketer, my goal in attending was to get a sense of the challenges these not-for-profit* (social profit) organizations are facing. Pick an Industry…… Read more
Interesting or inspiring articles (perhaps a bit of both) … | Many people are asking why, after so many years, have we not been able to move the needle on improving employee engagement levels. This article focuses on how positive change must start at the top–with leadership.