Posted June 8, 2021 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | This week: Finding positive outcomes during a storm, writing to persuade, a book review on Government Digital and a social media framework for success.
Posted March 31, 2020 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | This week: COVID-19 communication resources for communicating during a crisis, including advice on when to “say nothing” and a framework for social media audits.
Posted March 3, 2020 by K. Barker
A Powerful Communication Model for Content Marketing On the one hand, when our organization’s marketing communications are producing results, we are able to build a connection with our audiences. We know this. These connections are the result of the right information, being delivered at the right time, to the right audience. We share our ideas,… Read more
Posted January 13, 2020 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | This week: A couple of prediction lists for 2020 and a light-hearted article on the use of the apostrophe in everyday communication.
Posted September 1, 2019 by K. Barker
Communication plans often include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation tactics Budget, materials, timetable and/or task list Here we’ve customized the basic outline of a communication plan for purpose-driven organizations. And, we’ve included a central question that each component should be able to answer. Here… Read more
Posted July 1, 2019 by K. Barker
I often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox or my mailbox or cross my line of sight. I’m talking about promotions that seem to be begging for attention. Others seem to be screaming for attention. Most are… Read more
Posted April 20, 2019 by K. Barker
In a noisy world that has become the norm, it is more and more difficult to have our organizations’ messages heard above all the racket. Some organizations are succeeding, while others hope that they’ll see some results when their messages “go viral.” Many organizations are adopting the latest–and seemingly greatest–technology for broadcasting their messages–resulting in a… Read more
Posted April 29, 2018 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | This week: Another article on the benefits of reading, a review of Edelman’s Digital Trends report for 2018, reasons for choosing face-to-face communication over all other forms, the key to creativity and how to create high-quality, high-performing content.
Posted April 2, 2018 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | This week: How to avoid a PR disaster, why a brand plan is more important than your business plan, the value of quality over quantity in content marketing, the use of video in your marketing mix and content curation versus content aggregation.
Posted February 18, 2018 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | This week: Straight-forward tips for communication audits, trends in content marketing for 2018, content marketing for B2B organizations, staying on top of industry trends and research around the competencies and strategies needed to build a modern communications shop.