Interesting or inspiring articles (perhaps a bit of both) … | “Humanizing leadership,” “promoting transparency” and “cultivating dialogue” are three great reasons for having a content marketing strategy that communicates directly with employees. This article does a great job of describing these benefits in the simplest of terms.
Interesting or inspiring articles (perhaps a bit of both) … | The conscious capitalism movement requires a shift in the way businesses operate and how leaders of those businesses act. Here’s a great article outlining 10 skills successful leaders of the future must have.
Interesting or inspiring articles (perhaps a bit of both) … | Corporate blogging is an effective marketing tactic if managed properly. There are lots of factors to consider–besides the actual writing of posts–and this article does a great job of summarizing what it takes to have a corporate blog that generates business.
Interesting or inspiring articles (perhaps a bit of both) … | Keeping pace with changes in social media is difficult at the best of times, never mind having to predict what may be around the next corner. Here’s a quick read about what is trending in social media for 2016.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a great summary of the conscious capitalism model for business; it’s worth reading. It’s a Q&A with Whole Foods founder John Mackey about the four pillars of conscious capitalism. In the interview he explains how the model can benefit all stakeholders.
I was in Toronto, Canada recently for the Association of Fundraising Professionals 2015 Congress. Congress is an annual conference of (mostly) fundraisers who gather to learn and collaborate. As a communicator and marketer, my goal in attending was to get a sense of the challenges these not-for-profit* (social profit) organizations are facing. Pick an Industry…… Read more
Interesting or inspiring articles (perhaps a bit of both) … | Many people are asking why, after so many years, have we not been able to move the needle on improving employee engagement levels. This article focuses on how positive change must start at the top–with leadership.
Interesting or inspiring articles (perhaps a bit of both) … | Cheetah are one of our most favourite animals, so this article about a scientist tweeting about cheetahs caught our attention. It’s a funny account of how technology is changing the world of science in some of the remotest regions of the world.
Interesting or inspiring articles (perhaps a bit of both) … | We cut our teeth in the intersecting worlds of marketing promotions and commercial printing, so this story on Pantone caught our eye. It’s a history about the most iconic colour system in the world. The standard for colour reaches far beyond the printing world to iconic brands as well as fashion. It’s become so popular, the familiar look of the Pantone chip is now being copied.
Interesting or inspiring articles (perhaps a bit of both) … | Culture comes in all shapes and sizes … as does company culture. No matter how you view it, there are some basic rules to live by that make for great organizational culture. We couldn’t resist sharing this clever story about some of those rules told via cartoons.
