Interesting or inspiring articles (perhaps a bit of both)… | This week: Why positive bottom-line financial results are possible for purpose-driven business, HR is starting to pay attention to content marketing for recruitment, and how mind-wandering can boost your creativity.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Why it’s good business practice to write stuff down, the problems with measuring the effectiveness of video content marketing and the growing movement towards purpose-driven business.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Building brand ambassadors from within your employee base, great leadership qualities for today’s successful organization and basics for marketing with video.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Tangible examples of companies making business decisions based on purpose and conscious capitalism, which comes first – employee engagement or business success and writing tips from a prolific fiction writer of our time.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Reading fiction broadens your perspective, four priorities for a successful digital strategy, and why trust in organizations is at an all-time low and what organizations, of all kinds, can do about it.
Interesting or inspiring articles (perhaps a bit of both)… | This week: CEO activism: how to make it work for your organization, more great books for your reading list and communicating results from corporate social responsibility programs.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Another article on the benefits of reading, a review of Edelman’s Digital Trends report for 2018, reasons for choosing face-to-face communication over all other forms, the key to creativity and how to create high-quality, high-performing content.
Interesting or inspiring articles (perhaps a bit of both)… | This week: How to avoid a PR disaster, why a brand plan is more important than your business plan, the value of quality over quantity in content marketing, the use of video in your marketing mix and content curation versus content aggregation.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Straight-forward tips for communication audits, trends in content marketing for 2018, content marketing for B2B organizations, staying on top of industry trends and research around the competencies and strategies needed to build a modern communications shop.
Interesting or inspiring articles (perhaps a bit of both)… | This week: History of content marketing including brand case studies, creating positive organizational culture by starting with marketing functions, trends we’ll see for content marketing in 2018, popular content marketing tactics that attract links and the link between reading and knowledge as it applies to corporate communication.
