Interesting or inspiring articles (perhaps a bit of both)… | The military can teach business leaders a lot about leadership and communication. Stanley McChrystal is one of those inspiring leaders. In his TED Talk, he explains his beliefs about the positive effects of sharing information, good communication and leadership. It’s an inspiring six-minute presentation.
Interesting or inspiring articles (perhaps a bit of both) … | Wondering what format is best for communicating with your audience? The answer lies in how our brains process information. Here’s a great infographic explaining the science. Apparently graphic content creates a “memorable” impression (good to know).
A wave of change towards a more socially conscious world is coming. Business and consumers are progressively interested in doing more good and less harm. At the centre of this activity is the focus on a higher purpose. What is Purpose? Organizations with a higher purpose have answered two important questions related to their mission:… Read more
Interesting or inspiring articles (perhaps a bit of both) … | The “use of visual content is on the rise as our attention spans shrink.” Here’s a great resource – with data, trends and statistics – on the benefits of using visuals in your marketing and communication programs. The information is gathered in a number of infographics, but the resources are well labelled for easy navigation.
Interesting or inspiring articles (perhaps a bit of both) … | Mark Zuckerberg gave the commencement speech at Harvard recently. He used the ‘rule of three’ in his presentation. A format Steve Jobs also used. Here’s a great article on how to bring clarity and focus to your next presentation.
Interesting or inspiring articles (perhaps a bit of both) … | The summer reading lists are out and here’s one list for you if your work focuses mostly on marketing and business development.
Interesting or inspiring articles (perhaps a bit of both) … | A status update and review of Simon Sinek’s book: Start With Why… Love this passage from the book: “What if the next time someone asks, ‘Who’s your competition?’ we replied, ‘No idea.'” Words to live by.
The first belief in the up-and-coming movement towards conscious capitalism is having a “higher purpose.” (From Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia). We know that organizations with a higher purpose have worked through the process of answering these two important questions: What purpose does your organization serve?… Read more
The fields of marketing and corporate communication have been transformed forever. Tried-and-true strategies don’t work so well anymore. And while technology has influenced this transformation, it’s not the only controlling factor. Changes in consumer attitudes and behaviours have also influenced how we get our organization’s voice to be heard. And there’s more … There’s another up-and-coming… Read more
Interesting or inspiring articles (perhaps a bit of both) … | While this article is mostly targeted towards fiction writers, there is some great advice here for those of us who write non-fiction. Authors like Stephen King and J.K. Rowling are quoted.
