Positive Comms +Plus for Week of 5 June 2017

Image of a GoPro video camera on a desk

Interesting or inspiring articles (perhaps a bit of both) … We hope they stir your thinking about marketing, communication and graphic design for positive change as well as conscious capitalism and the socially conscious movement.


Mark Zuckerberg gave the commencement speech at Harvard recently. He used the ‘rule of three’ in his presentation. A format Steve Jobs also used. Here’s a great article on how to bring clarity and focus to your next presentation.

mark zuckerberg’s commencement speech used this one rule of persuasion – just like steve jobs did via inc.com


Here’s a great infographic on the rising popularity of video as a marketing tactic and the results some industries are seeing. For instance, these statistics show that when a video is included in an email marketing program, the click-through rate increases by 200-300%. Now you have our attention!

why you need to focus on video marketing in 2017 via hubspot.com

Conscious Capitalism

The organization Whole Foods has been heralded as being one of the first to develop and embrace the conscious capitalism business model. So, when this article from The Guardian crossed our news feed, we had to read it. It presents a different perspective on Whole Foods and the conscious capitalism movement. What do you think of the article?

whole food represents the failures of conscious capitalism via the guardian.com

We liked this image of the GoPro which complements the article on the popularity of video in marketing these days. The image is from one of our favourite stock photo sites: pixabay.com. Good luck!

K. Barker

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