Interesting or inspiring articles (perhaps a bit of both)… We hope these posts stir your thinking about marketing, communication and graphic design; for organizational communication focused on purpose; as well as conscious capitalism and the conscious marketing movement.
Communication
The military can teach business leaders a lot about leadership and communication. Stanley McChrystal is one of those inspiring leaders. In his TED Talk, he explains his beliefs about the positive effects of sharing information, good communication and leadership. It’s an inspiring six-minute presentation.
Stanley McChrystal: The military case for sharing knowledge via ted.com
Content Marketing
Here’s a short case study of how one B2B organization got started with content marketing. With the belief that, “Content leads to three times as many downloads as traditional marketing campaigns.” The author’s advice also includes the idea of creating not more content, but high-quality content.
how content increased the effectiveness of our b2b enterprise marketing by 3x via contently.com
Brand
We are believers in authenticity in communications; in fact, we wrote about it in this blog post – 5 Simple and Important Communication Principles. When we came across this article on authenticity in marketing, we had to share the tips and advice. While the writer says, “Of course, the irony here is that marketing, by nature, isn’t really authentic,” we believe that is changing.
why authenticity in marketing matters now more than ever via forbes.com
Content Marketing
Blogging is still very popular and an important component of any marketing program, particularly for B2B organizations working with niche markets. It’s the soft-sell and conscious marketing approach to sales. Here’s a great article with tips on blogging for 2017. It answers many questions about what’s effective and what’s not.
9 B2B blogging myths that are still alive in 2017 via wholebraingroup.com
Authentic marketing done well should answer all your stakeholders questions – in a clear, honest and focused way. This image portrays those beliefs nicely, we think. The image is from one of our favourite stock photo sites: Pixabay.com. Good luck!
