Interesting or inspiring articles (perhaps a bit of both) … | It’s probable that we’ve all read enough articles on how to manage social media programs, but we’ve not come across this type of advice all in one spot before. This article covers the what-if scenarios of social media marketing. There’s some good advice here on what to do in different situations.
Interesting or inspiring articles (perhaps a bit of both) … | It’s time again to share one of the inspiring TED Talks we’ve come across. And this talk should not disappoint! It’s about re-engineering a sustainable business with the promise to, “Take nothing. Do no harm.” We think you’ll enjoy it.
Interesting or inspiring articles (perhaps a bit of both) … | It’s becoming clear that social enterprises cannot solve all the problems we face. Partnerships with the private sector are becoming more common – and are often built on a large scale. Here’s a great article which describes some large-scale projects in a case study format.
Interesting or inspiring articles (perhaps a bit of both) … | The more we read about content marketing, the more we sense that communicators haven’t quite figured out the magic formula for success. (We’d like to believe it’s because there is no silver bullet to marketing success. Instead, success can be based on a clear, focused and disciplined approach to communications).
Interesting or inspiring articles (perhaps a bit of both) … | The days of bronze, silver and gold corporate sponsorship proposals are long gone. Today, the “sponsorship proposal is no proposal at all.” If your work involves getting corporate sponsors for your organization, event or not-for-profit, we encourage you to watch Chris Baylis’s presentation.
Interesting or inspiring articles (perhaps a bit of both) … | If you follow the subject areas of conscious capitalism and social entrepreneurs, you’ve likely heard of TOMS shoes. TOMS is a hugely successful company which operates with the one-for-one model of conscious capitalism (for each pair of shoes the company sells, a pair is given to someone in a third-world country). Now, the founder, Blake Mycoskie, has started a new venture.
Interesting or inspiring articles (perhaps a bit of both) … | It seems content continues to be king these days. And, it’s easy to get overwhelmed by all the suggestions on how to do content marketing effectively. We suggest a clear and focused communication plan centered around corporate purpose; start there and then read this article which makes some great suggestions on managing your content marketing program.
Interesting or inspiring articles (perhaps a bit of both) … | There is a lot happening in the world of corporate social responsibility, or CSR, including questions about its meaning and what its future strategic focus should be. This is an interesting article that addresses some of those questions and presents the idea that CSR should begin to have more of a human focus and less of a corporate one.
Our regular updates have been put on hold the past number of weeks because of a trans-continental move which disrupted our workflow…
Interesting or inspiring articles (perhaps a bit of both) … | At one time, it was difficult to target why some content went viral while other content did not. Recent research shows that viral content is popular because of the emotions it evokes. And, as this article talks about: “… it is not a matter of luck, as was previously thought, but rather is a matter of creating a powerful emotional experience.”
