Posted October 3, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | We stumbled upon this article recently about the positive impact photography and illustration can have on your content marketing strategy. Some very good tips indeed!
Posted September 17, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | If your organization is focused on purpose, as many are these days, this article does a great job of describing how the purpose has to be more than a set of values printed on a wall. Purpose must be a “marriage of purpose, values and habits.”
Posted August 26, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | Do you ever wonder what is the best way to come up with story ideas for your content marketing programs? Listen to your customers or clients. This article outlines some simple tips and tactics. It’s a quick read.
Posted August 7, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | When you’re working with social media, and we have no doubt you’re managing several accounts at once, you probably wonder what the optimal length is for content like tweets, blog articles and Facebook posts.
Posted July 23, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | The future of work will be quite different from what we experience today, if the predictions come true (and we believe they will to varying degrees). CSR programs will need to adapt to the new workforce. This article outlines some of the changes coming to CSR.
Posted July 5, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both)… | The military can teach business leaders a lot about leadership and communication. Stanley McChrystal is one of those inspiring leaders. In his TED Talk, he explains his beliefs about the positive effects of sharing information, good communication and leadership. It’s an inspiring six-minute presentation.
Posted June 21, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both) … | Wondering what format is best for communicating with your audience? The answer lies in how our brains process information. Here’s a great infographic explaining the science. Apparently graphic content creates a “memorable” impression (good to know).
Posted June 8, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both) … | The “use of visual content is on the rise as our attention spans shrink.” Here’s a great resource – with data, trends and statistics – on the benefits of using visuals in your marketing and communication programs. The information is gathered in a number of infographics, but the resources are well labelled for easy navigation.
Posted June 4, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both) … | Mark Zuckerberg gave the commencement speech at Harvard recently. He used the ‘rule of three’ in his presentation. A format Steve Jobs also used. Here’s a great article on how to bring clarity and focus to your next presentation.
Posted May 27, 2017 by K. Barker
Interesting or inspiring articles (perhaps a bit of both) … | The summer reading lists are out and here’s one list for you if your work focuses mostly on marketing and business development.