Positive Comms +Plus for the Week of 10 October 2016

Image of a boy with cart and donkeys hauling water near Lake Naivasha, Kenya, 2011

Interesting or inspiring articles (perhaps a bit of both) …

Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design for positive change as well as conscious capitalism and the socially conscious movement.

Social enterprise

It’s becoming clear that social enterprises, not to mention NGOs and not-for-profits, cannot solve all the problems we face. Partnerships with the private sector are becoming more common – and are often built on a large scale. Here’s a great article which describes some large-scale projects in a case study format.

the calculus for commitment: the power of involving the private sector in social impact networks via stanford social innovation review

Employee engagement

For a long time, content marketing – or the idea of telling the corporate story – has been an outward-facing exercise. Leaders and management are beginning to understand that a good story can help improve employee engagement levels as well.

why leaders need to be great storytellers via forbes.com

Social media

For many businesses, social media has become a necessity in order to compete in a digital world. For some, managing those programs can be challenging, but a few strategic decisions can help make the process clear. Here’s are some great tips on what to do before the first tweet goes out.

10 strategic imperatives to follow for social media success via iabc.com

Inbound marketing

We all know the value of a good story – whether that means hearing a story of a friend’s great adventure or an inspiring story of how business solved a big problem. But, can there be such a thing as story overload? Yes, perhaps there can.

story overload: too much of a good thing via iabc.com

Each day, 663 million people go without access to clean drinking water; the scope and scale of our world’s social problems are immense. This image of a boy hauling water by cart and donkey was taken near Lake Naivasha, Kenya in 2011 and is from our personal archive.

K. Barker

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