Posts Tagged: Inbound marketing

Positive Comms +Plus for Week of 7 January 2019

Positive Comms +Plus for Week of 7 January 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Building brand ambassadors from within your employee base, great leadership qualities for today’s successful organization and basics for marketing with video.

The Six Stages: Communication Planning for Purpose-driven Organizations

The Six Stages: Communication Planning for Purpose-driven Organizations

Communication plans often include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation tactics Budget, materials, timetable and/or task list Here we’ve customized the basic outline of a communication plan for purpose-driven organizations. And, we’ve included a central question that each component should be able to answer. Here… Read more

Positive Comms +Plus for Week of 30 April 2018

Positive Comms +Plus for Week of 30 April 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Another article on the benefits of reading, a review of Edelman’s Digital Trends report for 2018, reasons for choosing face-to-face communication over all other forms, the key to creativity and how to create high-quality, high-performing content.

Positive Comms +Plus for Week of 2 April 2018

Positive Comms +Plus for Week of 2 April 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: How to avoid a PR disaster, why a brand plan is more important than your business plan, the value of quality over quantity in content marketing, the use of video in your marketing mix and content curation versus content aggregation.

Positive Comms +Plus for Week of 19 February 2018

Positive Comms +Plus for Week of 19 February 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Straight-forward tips for communication audits, trends in content marketing for 2018, content marketing for B2B organizations, staying on top of industry trends and research around the competencies and strategies needed to build a modern communications shop.

Positive Comms +Plus for Week of 29 January 2018

Positive Comms +Plus for Week of 29 January 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: History of content marketing including brand case studies, creating positive organizational culture by starting with marketing functions, trends we’ll see for content marketing in 2018, popular content marketing tactics that attract links and the link between reading and knowledge as it applies to corporate communication.

Positive Comms +Plus for Week of 30 October 2017

Positive Comms +Plus for Week of 30 October 2017

Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.

Positive Comms +Plus for Week of 2 October 2017

Positive Comms +Plus for Week of 2 October 2017

Interesting or inspiring articles (perhaps a bit of both)… | We stumbled upon this article recently about the positive impact photography and illustration can have on your content marketing strategy. Some very good tips indeed!

Positive Comms +Plus for Week of 18 September 2017

Positive Comms +Plus for Week of 18 September 2017

Interesting or inspiring articles (perhaps a bit of both)… | If your organization is focused on purpose, as many are these days, this article does a great job of describing how the purpose has to be more than a set of values printed on a wall. Purpose must be a “marriage of purpose, values and habits.”

Positive Comms +Plus for Week of 28 August 2017

Positive Comms +Plus for Week of 28 August 2017

Interesting or inspiring articles (perhaps a bit of both)… | Do you ever wonder what is the best way to come up with story ideas for your content marketing programs? Listen to your customers or clients. This article outlines some simple tips and tactics. It’s a quick read.