Positive Comms +Plus for Week of 30 October 2017

Image of camping and tent 

Interesting or inspiring articles (perhaps a bit of both)…We hope these posts stir your thinking about marketing, communication and graphic design; for organizational communication focused on purpose; as well as conscious capitalism and the conscious marketing movement.

Content Marketing

Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges. Having the right team in place and developing a plan early on on how you will measure success are key to a successful outcome.

why marketers abandon their content strategy too soon via contently.com

Employee Engagement

Of all the articles and insights out there talking about employee engagement, it’s not often you come across an article like this one that gets to the essence of employee engagement. It drives home the factors of purpose-driven organizations. If you’re not following Glenn Leibowitz, you should by way of his articles and/or podcast.

6 things you need to keep your employees happy (no, Money is not one of them) via inc.com

Content Marketing

Are you in a similar camp as your peers or competitors when it comes to managing a content marketing program? This report on the status of content marketing has some interesting insights about the maturity of the industry. It’s a quick read.

the state of B2B content marketing 2018: top stats and takeaways via newscred.com


There’s good advice in this article for the writer in all of us. Whether you’re writing a novel or your next blog post, many of these 13 tips can transcend industries and sectors. It’s a good read.

13 writing tips from beloved teacher anne lamott via ideas.ted.com

Thank you to our fellow communication professionals for sharing some of these articles. We liked this image to illustrate the idea of being in the same camp as our peers. Photo by Clarisse Meyer on Unsplash. Good luck!

K. Barker

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