Positive Comms +Plus for Week of 29 January 2018

Image of a magnet attracting iron balls to illustrate the power of content marketing

Interesting or inspiring articles (perhaps a bit of both)…We hope these posts stir your thinking about marketing, communication and graphic design; for organizational communication focused on purpose; as well as conscious capitalism and the conscious marketing movement.


Content marketing goes way back…to around the year 1732 in fact! If you’re looking for concrete examples of how business has embraced content marketing to promote their purpose and brand over the years, this infographic has some great case studies, featuring brands like Lego, Michelin and Red Bull. If you’d like to read more about why content marketing has been popular through the ages, take a look at our article: Why Do We Love Stories So Much?

infographic: the history of content marketing via contently.com

Company culture

We believe an organizational culture built around purpose is key to a sustainable business these days. We should stop chasing shiny balls and the latest digital creation. Here’s a great article on how to build and promote a positive culture within your organization; starting with the marketing/communication departments. Credit to Michael Brenner.

is culture the new mandate for marketing via linkedin.com

Content marketing

Are you wondering what trends will be front and centre for 2018 for content marketing? This article provides a great overview (scroll to the bottom; the article is not all about video). This author predicts organizations will begin to pay more attention to their website and blog and put more effort into video production. What do you think? How are you changing your content marketing plans for 2018?

how are you changing your content marketing program in 2018 via marketingland.com

Content marketing

Building a strategy for your content marketing efforts can be a daunting task, especially when there are so many options. Here’s a great article with data on a few of the most effective content marketing strategies. Data (or research) and video get the top billing for attracting links. The article is a quick read with lots of additional resources to check out.

5 types of content that naturally attract links via contentmarketinginstitute.com


This article about reading comprehension and the links with knowledge got us thinking about how this applies to the work we undertake as corporate communicators for organizations. The article reinforces to us the idea that knowledge of a topic will be important in order for our audience to understand what we’re trying to make them aware of or teach them about (obvious, we know, but do we sometimes lose sight of that goal?). This is a lesson for us, for sure, as we work on client projects related to safety and security in the workplace and emergency management initiatives. We hope you will also find value in the article and be able to apply its ideas to your own work.

how to get your mind to read via the new york times.com

Thank you to our fellow communication professionals for sharing some of these articles. We liked this image of a magnet to illustrate content marketing that “attracts” links, leads and eventually clients. The photo is from 123rf.com. Good luck!

K. Barker

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