Interesting or inspiring articles (perhaps a bit of both) … | It’s time again to share one of the inspiring TED Talks we’ve come across. And this talk should not disappoint! It’s about re-engineering a sustainable business with the promise to, “Take nothing. Do no harm.” We think you’ll enjoy it.
Interesting or inspiring articles (perhaps a bit of both) … | The more we read about content marketing, the more we sense that communicators haven’t quite figured out the magic formula for success. (We’d like to believe it’s because there is no silver bullet to marketing success. Instead, success can be based on a clear, focused and disciplined approach to communications).
Interesting or inspiring articles (perhaps a bit of both) … | It seems content continues to be king these days. And, it’s easy to get overwhelmed by all the suggestions on how to do content marketing effectively. We suggest a clear and focused communication plan centered around corporate purpose; start there and then read this article which makes some great suggestions on managing your content marketing program.
Interesting or inspiring articles (perhaps a bit of both) … | If you’re hiring employees, how do you pick a final candidate from two great, qualified applicants? We’ve read that you should choose the person who can write well. There seems to be an increased importance on this skill set. If you haven’t written a lot, want to get started, or want to write more, this article has some great tips.
Interesting or inspiring articles (perhaps a bit of both) … | Are you working hard to build your corporate brand, but feel that it’s not quite there? Here’s an interesting perspective on taking your organization’s brand to the next level. We love the succinct nature of this message: “Get real, get intentional and get clear.”
Interesting or inspiring articles (perhaps a bit of both) … | If you’ve wondered about the value of spending your non-profit resources on social media, including Twitter, here’s a great article on how to apply its use with good return on your investment. The article describes a targeted application of social media alongside other communication channels.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s one of the best articles I’ve seen that describes the competencies a social media manager needs. Managing the digital landscape for any organization means being, as Jeff Bullas puts it, “technical, analytical, creative with a bit of project management thrown in.”
Interesting or inspiring articles (perhaps a bit of both) … | We’ve said for a while now that no amount of marketing will sell or make popular a bad product. This article reinforces that point and also talks about how conscious capitalism has proven to be a viable business model; the idea that conscious capitalism is, or should be, considered a form or charity simply shouldn’t exist.
Interesting or inspiring articles (perhaps a bit of both) … | Marketing using social media continues to be a going concern for many companies. Measuring ROI of social media is often the greatest challenge. Here’s a great article from IABC that outlines 10 key features every social media plan should have.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a great article from IABC on the power in storytelling. It reiterates the ideas we covered in our latest blog post: Why Do We Love Stories So Much?. It also suggests how business should unleash the power of stories which are found in the organization’s heritage. A must read!
