Positive Comms +Plus for the Week of 9 May 2016

Image of a business woman holding a target

Interesting or inspiring articles (perhaps a bit of both) …

Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design for positive change as well as conscious capitalism and the socially conscious movement.

Social media

If you’ve wondered about the value of spending your non-profit resources on social media, including Twitter, here’s a great article on how to apply its use and get a good return from your investment. The article describes a targeted application of social media alongside other communication channels.

A decade in, twitter is the real-time pulse of non-profit advocacy via chronicle of philanthropy


Corporate purpose extends well beyond your vision statement, employee engagement model or customer service guarantee. It reaches beyond to your corporate identity. Here’s a great article on how corporate logos can (and should) reflect your organization’s purpose. A great read!

what is the purpose of a logo? It’s more than design… it’s about purpose via medium.com

Content marketing

For quite some time, measuring the ROI of digital marketing meant counting the number of likes, new followers or page views. That tide has turned (those metrics don’t really matter) and this article does a great job of outlining what really matters when it comes to measuring content marketing initiatives. It’s a quick and valuable read.

5 content distribution metrics your marketing team should be obsessing over via kissmetrics.com

Social media

Digital technology really has made our world very small and has created opportunities for people where infrastructure may have previously been an obstruction. Here’s an article on how African artists are using the internet, including Instagram and Twitter, to promote their work. It makes us think how the techniques they are applying could be transferred to business and organizations? How well does your organization present itself visually?… Like an artist would…

technology expands the world for african artists via the new york times

We liked this image from 123rf.com that portrays the idea of having a targeted approach within a business context. 

K. Barker

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