Interesting or inspiring articles (perhaps a bit of both)… | This week: Another article on the benefits of reading, a review of Edelman’s Digital Trends report for 2018, reasons for choosing face-to-face communication over all other forms, the key to creativity and how to create high-quality, high-performing content.
Interesting or inspiring articles (perhaps a bit of both)… | This week: How to avoid a PR disaster, why a brand plan is more important than your business plan, the value of quality over quantity in content marketing, the use of video in your marketing mix and content curation versus content aggregation.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Straight-forward tips for communication audits, trends in content marketing for 2018, content marketing for B2B organizations, staying on top of industry trends and research around the competencies and strategies needed to build a modern communications shop.
Interesting or inspiring articles (perhaps a bit of both)… | This week: History of content marketing including brand case studies, creating positive organizational culture by starting with marketing functions, trends we’ll see for content marketing in 2018, popular content marketing tactics that attract links and the link between reading and knowledge as it applies to corporate communication.
Interesting or inspiring articles (perhaps a bit of both)… | Reading and travel… what a great combination; don’t you agree? Here’s a wonderful resource from Ted.com if you’re interested in gaining new perspectives and broadening your thinking.
Interesting or inspiring articles (perhaps a bit of both)…| The science of colour is fascinating! The theories behind the use of colour for brands is also intriguing and always evolving, so we couldn’t pass on this great article from Quartz about the Pantone colour system.
Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.
Interesting or inspiring articles (perhaps a bit of both)… | Here are some predictions on content marketing from a business-to-business sales perspective. Thought leadership is extensively covered.
Interesting or inspiring articles (perhaps a bit of both)… | We stumbled upon this article recently about the positive impact photography and illustration can have on your content marketing strategy. Some very good tips indeed!
Interesting or inspiring articles (perhaps a bit of both)… | If your organization is focused on purpose, as many are these days, this article does a great job of describing how the purpose has to be more than a set of values printed on a wall. Purpose must be a “marriage of purpose, values and habits.”
