Interesting or inspiring articles (perhaps a bit of both) … | At one time, it was difficult to target why some content went viral while other content did not. Recent research shows that viral content is popular because of the emotions it evokes. And, as this article talks about: “… it is not a matter of luck, as was previously thought, but rather is a matter of creating a powerful emotional experience.”
Interesting or inspiring articles (perhaps a bit of both)… | SEO can be confusing and often hard to keep track of because the rules for search are always changing. This article does a good job of describing some of the mystery surrounding SEO in layman’s terms. It also covers one principle we strongly believe in… don’t get hung up on the numbers.
Interesting or inspiring articles (perhaps a bit of both) … | Organizational change is difficult and often fails because the implementation was not well thought out. Here’s a great article that outlines some of the critical elements to focus on during any corporate change. This thought resonated with us: “Culture influences an organization’s ability to deliver on its brand promise.”
Interesting or inspiring articles (perhaps a bit of both) … | If you’re hiring employees, how do you pick a final candidate from two great, qualified applicants? We’ve read that you should choose the person who can write well. There seems to be an increased importance on this skill set. If you haven’t written a lot, want to get started, or want to write more, this article has some great tips.
Interesting or inspiring articles (perhaps a bit of both) … | We’ve said for a while now that no amount of marketing will sell or make popular a bad product. This article reinforces that point and also talks about how conscious capitalism has proven to be a viable business model; the idea that conscious capitalism is, or should be, considered a form or charity simply shouldn’t exist.
Interesting or inspiring articles (perhaps a bit of both) … | Trust and cooperation… Simon Sinek describes both in his TED Talk about positive work environments. Using analogies based on comparisons with the military, his story is a moving one that will resonate with business people and leaders. We recommend you watch it.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a new term from the world of conscious capitalism you may not have seen… Born Social. It’s a term being used to describe the new businesses which have put a social purpose at their core. This article outlines the three factors to watch for in the coming years which are driving this relatively new business model.
Interesting or inspiring articles (perhaps a bit of both) … | You’ve probably read that some of the most profitable businesses are those NOT focused on profit. There’s a good explanation on why that is in this article from the Financial Times. Equally important to purpose for an organization’s success, as Simon Caulkin explains, is “methods and measures.”
Interesting or inspiring articles (perhaps a bit of both) … | For all you linguistic lovers out there, here’s an interesting article on the history of using “ou” in spelling versus just “o”. The rule is very top-of-mind when you’re working cross-border between Canada and the U.S., so this article caught our attention. It’s a quick read.
Interesting or inspiring articles (perhaps a bit of both) … | “An ever-increasing competitive landscape and a pace of change which seems to be relentless… this is the new reality facing organizations of all stripes. Those trying to solve these business problems are proposing a transformation in thinking which must start at the top of the organization with the leadership team.
