Posts Tagged: Content marketing

Positive Comms +Plus for Week of 28 January 2019

Positive Comms +Plus for Week of 28 January 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Why it’s good business practice to write stuff down, the problems with measuring the effectiveness of video content marketing and the growing movement towards purpose-driven business.

Why Do We Love Stories So Much?

Why Do We Love Stories So Much?

A Powerful Communication Model for Content Marketing On the one hand, when our organization’s marketing communications are producing results, we are able to build a connection with our audiences. We know this. These connections are the result of the right information, being delivered at the right time, to the right audience. We share our ideas,… Read more

Positive Comms +Plus for Week of 30 April 2018

Positive Comms +Plus for Week of 30 April 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Another article on the benefits of reading, a review of Edelman’s Digital Trends report for 2018, reasons for choosing face-to-face communication over all other forms, the key to creativity and how to create high-quality, high-performing content.

Positive Comms +Plus for Week of 2 April 2018

Positive Comms +Plus for Week of 2 April 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: How to avoid a PR disaster, why a brand plan is more important than your business plan, the value of quality over quantity in content marketing, the use of video in your marketing mix and content curation versus content aggregation.

Positive Comms +Plus for Week of 19 February 2018

Positive Comms +Plus for Week of 19 February 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Straight-forward tips for communication audits, trends in content marketing for 2018, content marketing for B2B organizations, staying on top of industry trends and research around the competencies and strategies needed to build a modern communications shop.

Positive Comms +Plus for Week of 29 January 2018

Positive Comms +Plus for Week of 29 January 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: History of content marketing including brand case studies, creating positive organizational culture by starting with marketing functions, trends we’ll see for content marketing in 2018, popular content marketing tactics that attract links and the link between reading and knowledge as it applies to corporate communication.

Positive Comms +Plus for Week of 15 January 2018

Positive Comms +Plus for Week of 15 January 2018

Interesting or inspiring articles (perhaps a bit of both)… | Reading and travel… what a great combination; don’t you agree? Here’s a wonderful resource from Ted.com if you’re interested in gaining new perspectives and broadening your thinking.

Positive Comms +Plus for Week of 1 January 2018

Positive Comms +Plus for Week of 1 January 2018

Interesting or inspiring articles (perhaps a bit of both)…| The science of colour is fascinating! The theories behind the use of colour for brands is also intriguing and always evolving, so we couldn’t pass on this great article from Quartz about the Pantone colour system.

Positive Comms +Plus for Week of 30 October 2017

Positive Comms +Plus for Week of 30 October 2017

Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.