Posts Tagged: Brand

Positive Comms +Plus for Week of 6 May 2019

Positive Comms +Plus for Week of 6 May 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Leadership’s primary purpose is to “concentrate on what’s right”, how to create a brand story in layman’s terms and is the workplace of the future good for our health?

Positive Comms +Plus for Week of 22 April 2019

Positive Comms +Plus for Week of 22 April 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Survey – What leadership wants to focus on in 2019, why you should avoid your industry’s jargon at all costs and is the digital world really more convenient or made our lives easier?

Positive Comms +Plus for Week of 11 February 2019

Positive Comms +Plus for Week of 11 February 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Why positive bottom-line financial results are possible for purpose-driven business, HR is starting to pay attention to content marketing for recruitment, and how mind-wandering can boost your creativity.

Positive Comms +Plus for Week of 28 January 2019

Positive Comms +Plus for Week of 28 January 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Why it’s good business practice to write stuff down, the problems with measuring the effectiveness of video content marketing and the growing movement towards purpose-driven business.

Positive Comms +Plus for Week of 7 January 2019

Positive Comms +Plus for Week of 7 January 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Building brand ambassadors from within your employee base, great leadership qualities for today’s successful organization and basics for marketing with video.

Positive Comms +Plus for Week of 31 December 2018

Positive Comms +Plus for Week of 31 December 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Tangible examples of companies making business decisions based on purpose and conscious capitalism, which comes first – employee engagement or business success and writing tips from a prolific fiction writer of our time.

Why Do We Love Stories So Much?

Why Do We Love Stories So Much?

A Powerful Communication Model for Content Marketing On the one hand, when our organization’s marketing communications are producing results, we are able to build a connection with our audiences. We know this. These connections are the result of the right information, being delivered at the right time, to the right audience. We share our ideas,… Read more

Positive Comms +Plus for Week of 17 December 2018

Positive Comms +Plus for Week of 17 December 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Reading fiction broadens your perspective, four priorities for a successful digital strategy, and why trust in organizations is at an all-time low and what organizations, of all kinds, can do about it.

The Six Stages: Communication Planning for Purpose-driven Organizations

The Six Stages: Communication Planning for Purpose-driven Organizations

Communication plans often include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation tactics Budget, materials, timetable and/or task list Here we’ve customized the basic outline of a communication plan for purpose-driven organizations. And, we’ve included a central question that each component should be able to answer. Here… Read more

Sh! … Your Customers Are Probably Listening

Sh! … Your Customers Are Probably Listening

I often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox or my mailbox or cross my line of sight. I’m talking about promotions that seem to be begging for attention. Others seem to be screaming for attention. Most are… Read more