Posts Tagged: Brand

Positive Comms +Plus for Week of 1 June 2020

Positive Comms +Plus for Week of 1 June 2020

Interesting or inspiring articles (perhaps a bit of both)… | This week: Statistics on readership levels for email, how to have a better conversation, what to do about misinformation and disinformation and why using acronyms is not effective.

Positive Comms +Plus for Week of 27 April 2020

Positive Comms +Plus for Week of 27 April 2020

Interesting or inspiring articles (perhaps a bit of both)… | This week: Should the “forgetting curve” be a consideration for employee communication programs, answering tough questions during a crisis, is your organization ready for a cyber security incident and the qualities effective leaders should have during a crisis.

Positive Comms +Plus for Week of 30 March 2020

Positive Comms +Plus for Week of 30 March 2020

Interesting or inspiring articles (perhaps a bit of both)… | This week: COVID-19 communication resources for communicating during a crisis, including advice on when to “say nothing” and a framework for social media audits.

Positive Comms +Plus for Week of 9 March 2020

Positive Comms +Plus for Week of 9 March 2020

Interesting or inspiring articles (perhaps a bit of both)… | This week: Social media health checks, quality in communication is more important than quantity, communicating bad news and a multitude of resources for conscious capitalism.

Why Do We Love Stories So Much?

Why Do We Love Stories So Much?

A Powerful Communication Model for Content Marketing On the one hand, when our organization’s marketing communications are producing results, we are able to build a connection with our audiences. We know this. These connections are the result of the right information, being delivered at the right time, to the right audience. We share our ideas,… Read more

Positive Comms +Plus for Week of 17 February 2020

Positive Comms +Plus for Week of 17 February 2020

Interesting or inspiring articles (perhaps a bit of both)… | This week: If haphazard writing styles are making you crazy, is long-term capitalism viable, how and why to treat your employees as customers and are you aware of the latest in effective leadership qualities?

Positive Comms +Plus for Week of 3 February 2020

Positive Comms +Plus for Week of 3 February 2020

Interesting or inspiring articles (perhaps a bit of both)… | This week: Why listening is a critical leadership capability, progress at the World Economic Forum and risks to your organization for 2020.

The Six Stages: Communication Planning for Purpose-driven Organizations

The Six Stages: Communication Planning for Purpose-driven Organizations

Communication plans often include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation tactics Budget, materials, timetable and/or task list Here we’ve customized the basic outline of a communication plan for purpose-driven organizations. And, we’ve included a central question that each component should be able to answer. Here… Read more

Sh! … Your Customers Are Probably Listening

Sh! … Your Customers Are Probably Listening

I often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox or my mailbox or cross my line of sight. I’m talking about promotions that seem to be begging for attention. Others seem to be screaming for attention. Most are… Read more