Interesting or inspiring articles (perhaps a bit of both)… | This week: How being a perfectionist is good for your creativity, three rules for communicating in unprecedented times, can Agile work for your communication teams and a new definition of purpose for the for-profit industry.
Interesting or inspiring articles (perhaps a bit of both)… | This week: If haphazard writing styles are making you crazy, is long-term capitalism viable, how and why to treat your employees as customers and are you aware of the latest in effective leadership qualities?
Communication plans often include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation tactics Budget, materials, timetable and/or task list Here we’ve customized the basic outline of a communication plan for purpose-driven organizations. And, we’ve included a central question that each component should be able to answer. Here… Read more
I often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox or my mailbox or cross my line of sight. I’m talking about promotions that seem to be begging for attention. Others seem to be screaming for attention. Most are… Read more
In a noisy world that has become the norm, it is more and more difficult to have our organizations’ messages heard above all the racket. Some organizations are succeeding, while others hope that they’ll see some results when their messages “go viral.” Many organizations are adopting the latest–and seemingly greatest–technology for broadcasting their messages–resulting in a… Read more
Interesting or inspiring articles (perhaps a bit of both)… | This week: Why positive bottom-line financial results are possible for purpose-driven business, HR is starting to pay attention to content marketing for recruitment, and how mind-wandering can boost your creativity.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Tangible examples of companies making business decisions based on purpose and conscious capitalism, which comes first – employee engagement or business success and writing tips from a prolific fiction writer of our time.
Interesting or inspiring articles (perhaps a bit of both)… | This week: CEO activism: how to make it work for your organization, more great books for your reading list and communicating results from corporate social responsibility programs.
Interesting or inspiring articles (perhaps a bit of both)… | This week: History of content marketing including brand case studies, creating positive organizational culture by starting with marketing functions, trends we’ll see for content marketing in 2018, popular content marketing tactics that attract links and the link between reading and knowledge as it applies to corporate communication.
Interesting or inspiring articles (perhaps a bit of both)… | Here are some predictions on content marketing from a business-to-business sales perspective. Thought leadership is extensively covered.