Positive Comms +Plus for Week of 9 March 2020

Image of a person's hand holding a beautiful red apple

Interesting or inspiring articles (perhaps a bit of both)…We hope this post stirs your thinking about marketing, communication and graphic design, for organizational communication focused on purpose, as well as the conscious marketing movement.

Social Media

There’s obviously great value in having a well-thought-out social media strategy. This article by Cyrus Mavalwala (who, btw, is a really smart business person and great communication strategist) covers the important steps in developing a social media plan. He also offers some helpful tips on how to build the “social” into your social media strategy. It’s a quick read…

Is Your Organization Due for a Social Media Health Check via Cropley Communication.com

Brand

“Quality trumps quantity”… good advice for your overall communication strategy. We covered similar points in our article, “5 Simple and Important Communication Principles“. There’s also some interesting insight into UX (user experience) and UI (user interface) for digital tools in this Forbes article.

The Importance of Quality Over Quantity in Digital Content Marketing via Forbes.com

Employee Engagement

If you’re faced with the prospect of having to communicate bad news to your employees, you’ll want to read this article first. It’s full of good advice, including the idea that you MUST COMMUNICATE (yes, emphasis added). As the author puts it, “Hesitation can be disastrous.”

How to Communicate Negative News to Internal Teams via IABC.com

Conscious Capitalism

If understanding conscious capitalism is something of interest to you, have a look at the multitude of resources offered at “The New Purpose of Companies”. There are articles, case studies and even a list of books on the topic.

The New Purpose of Companies via QZ.com

Thank you to our fellow communication professionals for sharing some of these articles. We liked this image of what looks like the perfect apple to illustrate how quality in your content marketing should trump quantity. Credit to S. Hermann & F. Richter from Pixabay.com for the image.

K. Barker

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