Posts Tagged: Creativity

Positive Comms +Plus for Week of 11 February 2019

Positive Comms +Plus for Week of 11 February 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Why positive bottom-line financial results are possible for purpose-driven business, HR is starting to pay attention to content marketing for recruitment, and how mind-wandering can boost your creativity.

Positive Comms +Plus for Week of 17 December 2018

Positive Comms +Plus for Week of 17 December 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Reading fiction broadens your perspective, four priorities for a successful digital strategy, and why trust in organizations is at an all-time low and what organizations, of all kinds, can do about it.

The Six Stages: Communication Planning for Purpose-driven Organizations

The Six Stages: Communication Planning for Purpose-driven Organizations

Communication plans often include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation tactics Budget, materials, timetable and/or task list Here we’ve customized the basic outline of a communication plan for purpose-driven organizations. And, we’ve included a central question that each component should be able to answer. Here… Read more

Positive Comms +Plus for Week of 30 April 2018

Positive Comms +Plus for Week of 30 April 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Another article on the benefits of reading, a review of Edelman’s Digital Trends report for 2018, reasons for choosing face-to-face communication over all other forms, the key to creativity and how to create high-quality, high-performing content.

Positive Comms +Plus for Week of 1 January 2018

Positive Comms +Plus for Week of 1 January 2018

Interesting or inspiring articles (perhaps a bit of both)…| The science of colour is fascinating! The theories behind the use of colour for brands is also intriguing and always evolving, so we couldn’t pass on this great article from Quartz about the Pantone colour system.

Positive Comms +Plus for Week of 30 October 2017

Positive Comms +Plus for Week of 30 October 2017

Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.

Positive Comms +Plus for Week of 18 September 2017

Positive Comms +Plus for Week of 18 September 2017

Interesting or inspiring articles (perhaps a bit of both)… | If your organization is focused on purpose, as many are these days, this article does a great job of describing how the purpose has to be more than a set of values printed on a wall. Purpose must be a “marriage of purpose, values and habits.”

Positive Comms +Plus for Week of 28 August 2017

Positive Comms +Plus for Week of 28 August 2017

Interesting or inspiring articles (perhaps a bit of both)… | Do you ever wonder what is the best way to come up with story ideas for your content marketing programs? Listen to your customers or clients. This article outlines some simple tips and tactics. It’s a quick read.

Positive Comms +Plus for Week of 7 August 2017

Positive Comms +Plus for Week of 7 August 2017

Interesting or inspiring articles (perhaps a bit of both)… | When you’re working with social media, and we have no doubt you’re managing several accounts at once, you probably wonder what the optimal length is for content like tweets, blog articles and Facebook posts.

Positive Comms +Plus for Week of 24 July 2017

Positive Comms +Plus for Week of 24 July 2017

Interesting or inspiring articles (perhaps a bit of both)… | The future of work will be quite different from what we experience today, if the predictions come true (and we believe they will to varying degrees). CSR programs will need to adapt to the new workforce. This article outlines some of the changes coming to CSR.