Posts Tagged: Conscious marketing

Positive Comms +Plus for the Week of 2 May 2016

Positive Comms +Plus for the Week of 2 May 2016

Interesting or inspiring articles (perhaps a bit of both) … | Here’s one of the best articles I’ve seen that describes the competencies a social media manager needs. Managing the digital landscape for any organization means being, as Jeff Bullas puts it, “technical, analytical, creative with a bit of project management thrown in.”

Positive Comms +Plus for the Week of 28 March 2016

Positive Comms +Plus for the Week of 28 March 2016

Interesting or inspiring articles (perhaps a bit of both) … | Traditional business models have basic beliefs for attracting and retaining employees. In this TED Talk, Dan Pink explains how science has proven that traditional incentive programs may not be the best solution in many cases. We particularly enjoyed the conclusion of this talk where Dan speaks about the future of work with a focus on employee autonomy, mastery and purpose.

Positive Comms +Plus for the Week of 22 February 2016

Positive Comms +Plus for the Week of 22 February 2016

Interesting or inspiring articles (perhaps a bit of both) … | Here’s a new term from the world of conscious capitalism you may not have seen… Born Social. It’s a term being used to describe the new businesses which have put a social purpose at their core. This article outlines the three factors to watch for in the coming years which are driving this relatively new business model.

Positive Comms +Plus for the Week of 1 February 2016

Positive Comms +Plus for the Week of 1 February 2016

Interesting or inspiring articles (perhaps a bit of both) … | Here’s a neat creative challenge you can follow each day for the month of February (or on your own time, I understand). It’s from CreativeLive.com and it involves doing a creative exercise each day to build better creative habits. In a creative rut? I bet these short exercises are going to help.

Positive Comms +Plus for the Week of 18 January 2016

Positive Comms +Plus for the Week of 18 January 2016

Interesting or inspiring articles (perhaps a bit of both) … | For all you linguistic lovers out there, here’s an interesting article on the history of using “ou” in spelling versus just “o”. The rule is very top-of-mind when you’re working cross-border between Canada and the U.S., so this article caught our attention. It’s a quick read.

Positive Comms +Plus for the Week of 28 December 2015

Positive Comms +Plus for the Week of 28 December 2015

Interesting or inspiring articles (perhaps a bit of both) … | The conscious capitalism movement requires a shift in the way businesses operate and how leaders of those businesses act. Here’s a great article outlining 10 skills successful leaders of the future must have.

Positive Comms +Plus for the Week of 21 December 2015

Positive Comms +Plus for the Week of 21 December 2015

Interesting or inspiring articles (perhaps a bit of both) … | Corporate blogging is an effective marketing tactic if managed properly. There are lots of factors to consider–besides the actual writing of posts–and this article does a great job of summarizing what it takes to have a corporate blog that generates business.

Positive Comms +Plus for the Week of 7 December 2015

Positive Comms +Plus for the Week of 7 December 2015

Interesting or inspiring articles (perhaps a bit of both) … | Here’s a great summary of the conscious capitalism model for business; it’s worth reading. It’s a Q&A with Whole Foods founder John Mackey about the four pillars of conscious capitalism. In the interview he explains how the model can benefit all stakeholders.

Pick an Industry… Any Industry:  Common Marketing Challenges Which Criss-cross Sectors

Pick an Industry… Any Industry: Common Marketing Challenges Which Criss-cross Sectors

I was in Toronto, Canada recently for the Association of Fundraising Professionals 2015 Congress. Congress is an annual conference of (mostly) fundraisers who gather to learn and collaborate. As a communicator and marketer, my goal in attending was to get a sense of the challenges these not-for-profit* (social profit) organizations are facing. Pick an Industry…… Read more

Positive Comms +Plus for the Week of 23 November 2015

Positive Comms +Plus for the Week of 23 November 2015

Interesting or inspiring articles (perhaps a bit of both) … | Cheetah are one of our most favourite animals, so this article about a scientist tweeting about cheetahs caught our attention. It’s a funny account of how technology is changing the world of science in some of the remotest regions of the world.