Posts Tagged: Conscious marketing

Positive Comms +Plus for Week of 31 December 2018

Positive Comms +Plus for Week of 31 December 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Tangible examples of companies making business decisions based on purpose and conscious capitalism, which comes first – employee engagement or business success and writing tips from a prolific fiction writer of our time.

Why Do We Love Stories So Much?

Why Do We Love Stories So Much?

A Powerful Communication Model for Content Marketing On the one hand, when our organization’s marketing communications are producing results, we are able to build a connection with our audiences. We know this. These connections are the result of the right information, being delivered at the right time, to the right audience. We share our ideas,… Read more

Positive Comms +Plus for Week of 17 December 2018

Positive Comms +Plus for Week of 17 December 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Reading fiction broadens your perspective, four priorities for a successful digital strategy, and why trust in organizations is at an all-time low and what organizations, of all kinds, can do about it.

The Six Stages: Communication Planning for Purpose-driven Organizations

The Six Stages: Communication Planning for Purpose-driven Organizations

Communication plans often include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation tactics Budget, materials, timetable and/or task list Here we’ve customized the basic outline of a communication plan for purpose-driven organizations. And, we’ve included a central question that each component should be able to answer. Here… Read more

Sh! … Your Customers Are Probably Listening

Sh! … Your Customers Are Probably Listening

I often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox or my mailbox or cross my line of sight. I’m talking about promotions that seem to be begging for attention. Others seem to be screaming for attention. Most are… Read more

5 Simple and Important Communication Principles

5 Simple and Important Communication Principles

In a noisy world that has become the norm, it is more and more difficult to have our organizations’ messages heard above all the racket. Some organizations are succeeding, while others hope that they’ll see some results when their messages “go viral.” Many organizations are adopting the latest–and seemingly greatest–technology for broadcasting their messages–resulting in a… Read more

Positive Comms +Plus for Week of 29 January 2018

Positive Comms +Plus for Week of 29 January 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: History of content marketing including brand case studies, creating positive organizational culture by starting with marketing functions, trends we’ll see for content marketing in 2018, popular content marketing tactics that attract links and the link between reading and knowledge as it applies to corporate communication.

This is Personal: The Making of Communication  for Positive Change

This is Personal: The Making of Communication for Positive Change

They say everyone has a story … Communication for Positive Change embodies a new vision. For you to better understand how I arrived at where I am today, this is part of my story. The recipe that is Communication for Positive Change is made up of: Flexibility: Nine cities and counting … I’ve relocated my… Read more

Positive Comms +Plus For Week of 10 July 2017

Positive Comms +Plus For Week of 10 July 2017

Interesting or inspiring articles (perhaps a bit of both)… | The military can teach business leaders a lot about leadership and communication. Stanley McChrystal is one of those inspiring leaders. In his TED Talk, he explains his beliefs about the positive effects of sharing information, good communication and leadership. It’s an inspiring six-minute presentation.

Taking Stock of Conscious Communication: A 19-question Scorecard

Taking Stock of Conscious Communication: A 19-question Scorecard

A wave of change towards a more socially conscious world is coming. Business and consumers are progressively interested in doing more good and less harm. At the centre of this activity is the focus on a higher purpose. What is Purpose? Organizations with a higher purpose have answered two important questions related to their mission:… Read more