Posts Tagged: Conscious capitalism

Positive Comms +Plus for Week of 11 February 2019

Positive Comms +Plus for Week of 11 February 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Why positive bottom-line financial results are possible for purpose-driven business, HR is starting to pay attention to content marketing for recruitment, and how mind-wandering can boost your creativity.

Positive Comms +Plus for Week of 28 January 2019

Positive Comms +Plus for Week of 28 January 2019

Interesting or inspiring articles (perhaps a bit of both)… | This week: Why it’s good business practice to write stuff down, the problems with measuring the effectiveness of video content marketing and the growing movement towards purpose-driven business.

Positive Comms +Plus for Week of 31 December 2018

Positive Comms +Plus for Week of 31 December 2018

Interesting or inspiring articles (perhaps a bit of both)… | This week: Tangible examples of companies making business decisions based on purpose and conscious capitalism, which comes first – employee engagement or business success and writing tips from a prolific fiction writer of our time.

Sh! … Your Customers Are Probably Listening

Sh! … Your Customers Are Probably Listening

I often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox or my mailbox or cross my line of sight. I’m talking about promotions that seem to be begging for attention. Others seem to be screaming for attention. Most are… Read more

Positive Comms +Plus for Week of 1 January 2018

Positive Comms +Plus for Week of 1 January 2018

Interesting or inspiring articles (perhaps a bit of both)…| The science of colour is fascinating! The theories behind the use of colour for brands is also intriguing and always evolving, so we couldn’t pass on this great article from Quartz about the Pantone colour system.

This is Personal: The Making of Communication  for Positive Change

This is Personal: The Making of Communication for Positive Change

They say everyone has a story … Communication for Positive Change embodies a new vision. For you to better understand how I arrived at where I am today, this is part of my story. The recipe that is Communication for Positive Change is made up of: Flexibility: Nine cities and counting … I’ve relocated my… Read more

Positive Comms +Plus for Week of 24 July 2017

Positive Comms +Plus for Week of 24 July 2017

Interesting or inspiring articles (perhaps a bit of both)… | The future of work will be quite different from what we experience today, if the predictions come true (and we believe they will to varying degrees). CSR programs will need to adapt to the new workforce. This article outlines some of the changes coming to CSR.

Taking Stock of Conscious Communication: A 19-question Scorecard

Taking Stock of Conscious Communication: A 19-question Scorecard

A wave of change towards a more socially conscious world is coming. Business and consumers are progressively interested in doing more good and less harm. At the centre of this activity is the focus on a higher purpose. What is Purpose? Organizations with a higher purpose have answered two important questions related to their mission:… Read more

Positive Comms +Plus for Week of 12 June 2017

Positive Comms +Plus for Week of 12 June 2017

Interesting or inspiring articles (perhaps a bit of both) … | The “use of visual content is on the rise as our attention spans shrink.” Here’s a great resource – with data, trends and statistics – on the benefits of using visuals in your marketing and communication programs. The information is gathered in a number of infographics, but the resources are well labelled for easy navigation.