Posts Categorized: Positive Comms +Plus

Positive Comms +Plus for the Week of 6 June 2016

Positive Comms +Plus for the Week of 6 June 2016

Interesting or inspiring articles (perhaps a bit of both)… | SEO can be confusing and often hard to keep track of because the rules for search are always changing. This article does a good job of describing some of the mystery surrounding SEO in layman’s terms. It also covers one principle we strongly believe in… don’t get hung up on the numbers.

Positive Comms +Plus for the Week of 30 May 2016

Positive Comms +Plus for the Week of 30 May 2016

Interesting or inspiring articles (perhaps a bit of both) … | Organizational change is difficult and often fails because the implementation was not well thought out. Here’s a great article that outlines some of the critical elements to focus on during any corporate change. This thought resonated with us: “Culture influences an organization’s ability to deliver on its brand promise.”

Positive Comms +Plus for the Week of 23 May 2016

Positive Comms +Plus for the Week of 23 May 2016

Interesting or inspiring articles (perhaps a bit of both) … | If you’re hiring employees, how do you pick a final candidate from two great, qualified applicants? We’ve read that you should choose the person who can write well. There seems to be an increased importance on this skill set. If you haven’t written a lot, want to get started, or want to write more, this article has some great tips.

Positive Comms +Plus for the Week of 15 May 2016

Positive Comms +Plus for the Week of 15 May 2016

Interesting or inspiring articles (perhaps a bit of both) … | Are you working hard to build your corporate brand, but feel that it’s not quite there? Here’s an interesting perspective on taking your organization’s brand to the next level. We love the succinct nature of this message: “Get real, get intentional and get clear.”

Positive Comms +Plus for the Week of 9 May 2016

Positive Comms +Plus for the Week of 9 May 2016

Interesting or inspiring articles (perhaps a bit of both) … | If you’ve wondered about the value of spending your non-profit resources on social media, including Twitter, here’s a great article on how to apply its use with good return on your investment. The article describes a targeted application of social media alongside other communication channels.

Positive Comms +Plus for the Week of 2 May 2016

Positive Comms +Plus for the Week of 2 May 2016

Interesting or inspiring articles (perhaps a bit of both) … | Here’s one of the best articles I’ve seen that describes the competencies a social media manager needs. Managing the digital landscape for any organization means being, as Jeff Bullas puts it, “technical, analytical, creative with a bit of project management thrown in.”

Positive Comms +Plus for the Week of 25 April 2016

Positive Comms +Plus for the Week of 25 April 2016

Interesting or inspiring articles (perhaps a bit of both) … | Finding the time and space for innovation in the workplace can be challenging. This article has some interesting tactics anyone can start today to boost creativity. It has some advice for senior leaders too.

Positive Comms +Plus for the Week of 18 April 2016

Positive Comms +Plus for the Week of 18 April 2016

Interesting or inspiring articles (perhaps a bit of both) … | There is lots of news about big data lately. Here’s an interesting article on the virtues of small data, giving us a new perspective that says big data provides a “valuable, but incomplete perspective.”

Positive Comms +Plus for the Week of 11 April 2016

Positive Comms +Plus for the Week of 11 April 2016

Interesting or inspiring articles (perhaps a bit of both) … | We’ve said for a while now that no amount of marketing will sell or make popular a bad product. This article reinforces that point and also talks about how conscious capitalism has proven to be a viable business model; the idea that conscious capitalism is, or should be, considered a form or charity simply shouldn’t exist.

Positive Comms +Plus for the Week of 4 April 2016

Positive Comms +Plus for the Week of 4 April 2016

Interesting or inspiring articles (perhaps a bit of both) … | From my communication friend, Judy Gombita, an article about the evolving role of the Chief Communication Officer. I was drawn to the idea that the CCO’s role is to “help build engaged enterprises worthy of the trust of their stakeholders, and develop corporate character based around a clear sense of values.” The article has a number of interesting points and suggests that “talking less and acting more” is probably a good place to start.