Posts Categorized: Articles

5 Simple and Important Communication Principles

5 Simple and Important Communication Principles

In a noisy world that has become the norm, it is more and more difficult to have our organizations’ messages heard above all the racket. Some organizations are succeeding, while others hope that they’ll see some results when their messages “go viral.” Many organizations are adopting the latest–and seemingly greatest–technology for broadcasting their messages–resulting in a… Read more

Why Do We Love Stories So Much?

Why Do We Love Stories So Much?

A Powerful Communication Model for Content Marketing On the one hand, when our organization’s marketing communications are producing results, we are able to build a connection with our audiences. We know this. These connections are the result of the right information, being delivered at the right time, to the right audience. We share our ideas,… Read more

The Six Stages: Communication Planning for Purpose-driven Organizations

The Six Stages: Communication Planning for Purpose-driven Organizations

An effective communication plan will include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation Budget, materials, timetable and/or task list We’ve customized the basic outline of a communication plan for purpose-driven organizations. We’ve described the characteristics of each component and highlighted, what we believe, should be the… Read more

Sh! … Your Customers Are Probably Listening

Sh! … Your Customers Are Probably Listening

I often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox or my mailbox or cross my line of sight. I’m talking about promotions that seem to be begging for attention. Others seem to be screaming for attention. Most are… Read more

This is Personal: The Making of Communication  for Positive Change

This is Personal: The Making of Communication for Positive Change

They say everyone has a story … Communication for Positive Change embodies a new vision. For you to better understand how I arrived at where I am today, this is part of my story. The recipe that is Communication for Positive Change is made up of: Flexibility: Nine cities and counting … I’ve relocated my… Read more

Pick an Industry… Any Industry:  Common Marketing Challenges Which Criss-cross Sectors

Pick an Industry… Any Industry: Common Marketing Challenges Which Criss-cross Sectors

I was in Toronto, Canada recently for the Association of Fundraising Professionals 2015 Congress. Congress is an annual conference of (mostly) fundraisers who gather to learn and collaborate. As a communicator and marketer, my goal in attending was to get a sense of the challenges these not-for-profit* (social profit) organizations are facing. Pick an Industry…… Read more

Taking Stock of Conscious Communication: A 19-question Scorecard

Taking Stock of Conscious Communication: A 19-question Scorecard

A wave of change towards a more socially conscious world is coming. Business and consumers are progressively interested in doing more good and less harm. At the centre of this activity is the focus on a higher purpose. What is Purpose? Organizations with a higher purpose have answered two important questions related to their mission:… Read more

How to Align Communication with Social Purpose: 10 Questions to Explore

How to Align Communication with Social Purpose: 10 Questions to Explore

The first belief in the up-and-coming movement towards conscious capitalism is having a “higher purpose.” (From Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia). We know that organizations with a higher purpose have worked through the process of answering these two important questions: What purpose does your organization serve?… Read more

Is Your Business Ready to Ride the Tidal Wave for Positive Change?

Is Your Business Ready to Ride the Tidal Wave for Positive Change?

The fields of marketing and corporate communication have been transformed forever. Tried-and-true strategies don’t work so well anymore. And while technology has influenced this transformation, it’s not the only controlling factor. Changes in consumer attitudes and behaviours have also influenced how we get our organization’s voice to be heard. And there’s more … There’s another up-and-coming… Read more