Positive Comms +Plus for Week of 22 April 2019

Image of camera lens focused on outdoor landscape

Interesting or inspiring articles (perhaps a bit of both)…We hope these posts stir your thinking about marketing, communication and graphic design; for organizational communication focused on purpose, as well as conscious capitalism and the conscious marketing movement.

Company Culture

You’ve been wondering how widespread the movement is towards putting purpose at the forefront of organizations? Here’s an article that shares some insights into that, including the statistic that if we believe leaders need to think and act differently in the future, “49% are focused on communicating with clarity more than any other theme.” A quick read worth your time…

Prepare For What’s Next With Clarity and Purpose via Forbes.com

Brand

Every industry has jargon. Here’s a great article with solid examples on some popular words we should avoid. As the author describes, it’s important to use “simple, yet powerful ways to describe what you do and connect with audiences… in the ways that people actually speak.”

On a side note, we’ve just purchase the book “Writing Without Bullshit” by Josh Bernoff and are looking forward to what it has to say about writing to “… make every word count.”

Resolve to Stop Using These 4 Words in 2019 via Linkedin.com

Social Media

Smart phones, digital apps and social media promised to make our lives simpler and wonderful – we could be “connected with anyone, all the time”. Here’s a great article that attempts to put things back into perspective and explains why you should rethink adding that new, helpful app to your phone. It’s an argument again “digital convenience.”

The Life-draining Tedium of Errands is Even Worse in This Age of Digital Convenience via Quartz.com

Thank you to our fellow communication professionals for sharing some of these articles. The image shows a clear image of the landscape through a camera lens. It’s really an analogy for the positive effects of being focused on clarity, we think. Credit to photographer Jonas Svidras on Pixabay.com

K. Barker

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