Positive Comms +Plus for Week of 17 December 2018

Image of a lightbulb and idea map to illustrate the strategy necessary behind an organization's digital strategy

Interesting or inspiring articles (perhaps a bit of both)…We hope these posts stir your thinking about marketing, communication and graphic design; for organizational communication focused on purpose, as well as conscious capitalism and the conscious marketing movement.

Creativity

I’m sure you’ve read that Bill Gates likes to read.. a lot. Here’s an interesting take on reading and creativity and how you can broaden your insights when some fiction is added to your coffee table or bedside nightstand.

Bill Gates should embrace the power of literary fiction

Company Culture

If your company is not dealing with the future of the organization’s digital strategy, consider yourself lucky. Many organizations are struggling with not only the strategy behind digital, but also the logistics of meeting objectives. Here is a great report on what leadership should consider for digital strategy initiatives. There’s also an audio link available. 

Digital strategy: The four fights you have to win

Brand

Trust in organizations, of all kinds, is at an all-time low. Here are some great statistics and charts on the decline as its been documented over the course of a number of decades. There’s good advice for organizations focused on either regaining trust or ensuring the trust they have doesn’t decline.

Why major institutions lost public trust and how they can gain it back

Thank you to our fellow communication professionals for sharing some of these articles. We liked this image of a lightbulb and mind map to illustrate the importance of developing clarity for your organization’s digital strategy. The photo by Tero Vesalainen is on Pixabay. Good luck!

K. Barker

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