Interesting or inspiring articles (perhaps a bit of both)…We hope these posts stir your thinking about marketing, communication and graphic design; for organizational communication focused on purpose; as well as conscious capitalism and the conscious marketing movement.
Brand
Brands focused on purpose before profit is not a new phenomenon, but CEOs taking a stand for or against issues is relatively new. Here’s a good summary of the concept with a focus on how the activism can positively affect brand purpose.
The New CEO Activists via Harvard Business Review.org
Future of work
Do you keep a list of books you want to read someday? Here’s another great list to draw some suggestions from. We can personally recommend a number of these titles. An awesome list!
12 Books That Every Leader Should Read via Linkedin.com
Communication for conscious business
Corporate social responsibility programs are experiencing significant change related to purpose and structure. Here’s an article with some great suggestions on how to effectively communicate results from CSR programs. There are some innovative ideas that may give you pause to rethink the goals and objectives of your CSR.
The Right Way for Companies to Publicize Their Social Responsibility Efforts via Harvard Business Review.org
Thank you to our fellow communication professionals for sharing some of these articles. We liked this silhouette of a person standing next to the ocean. The photo is by Aziz Acharki on Unsplash Good luck!
