Positive Comms +Plus for Week of 14 May 2018

Image of a person in silhouette looking out at the ocean to illustrate the idea of taking a stand on issues

Interesting or inspiring articles (perhaps a bit of both)…We hope these posts stir your thinking about marketing, communication and graphic design; for organizational communication focused on purpose; as well as conscious capitalism and the conscious marketing movement.

Brand

Brands focused on purpose before profit is not a new phenomenon, but CEOs taking a stand for or against issues is relatively new. Here’s a good summary of the concept with a focus on how the activism can positively affect brand purpose.

the new ceo activists via harvard business review.org

Future of work

Do you keep a list of books you want to read someday? Here’s another great list to draw some suggestions from. We can personally recommend a number of these titles. An awesome list! 

12 books that every leader should read via linkedin.com

Communication for conscious business

Corporate social responsibility programs are experiencing significant change related to purpose and structure. Here’s an article with some great suggestions on how to effectively communicate results from CSR programs. There are some innovative ideas that may give you pause to rethink the goals and objectives of your CSR.

the right way for companies to publicize their social responsibility efforts via harvard business review.org

Thank you to our fellow communication professionals for sharing some of these articles. We liked this silhouette of a person standing next to the ocean. The photo by Aziz Acharki on Unsplash Good luck!

K. Barker

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