Positive Comms +Plus for Week of 15 January 2018

Image of a marketing specialist calculating ROI

Interesting or inspiring articles (perhaps a bit of both)…We hope these posts stir your thinking about marketing, communication and graphic design; for organizational communication focused on purpose; as well as conscious capitalism and the conscious marketing movement.

Writing

Reading and travel… what a great combination; don’t you agree? Here’s a wonderful resource from Ted.com if you’re interested in gaining new perspectives and broadening your thinking. “Your guide to reading the world”, is from author Ann Morgan. It doesn’t have much to do about business, but we all need to spend some time on distractions every once in a while and this was such a cool compilation of resources, we couldn’t resist sharing.

YOur guide to reading the world via ideas.ted.com

Content marketing

Do you have a documented content marketing strategy for your company or business? Have a look at what others are saying about their content marketing strategy on this infographic. How does your business compare?

INfographic: the state of content strategy via contently.com

Social media

Twitter recently increased the 140-character limit for messages to 280 characters. Here’s some background on the change and the announcement. Has your business taken advantage of the change? Have results been good? Bad? Maybe you’re not sure?

welcome to a world with 280-character tweets via cnn.com

Writing

Do you wonder what it takes to be a really good writer? We enjoy reading anything Glenn Leibowitz writes (he also has a podcast), so when we came across this article on Inc.com, we certainly paid some attention. The article shares tips from another, apparently (we wouldn’t personally know) excellent writer, a former Supreme Court Justice who believes being a great writer takes three things: “Putting yourself in your reader’s shoes. Practice. And putting in the time.” The article is a great read.

to write well, you don’t have to be a genius (but you do have to do this) via inc.com

Brand

Here’s a link to a report that is based on in-depth interviews with 22 senior communications and marketing executives in large companies about how the rapid evolution of digital and data are changing their functions. The paper also offers a digital road map and checklist to help organizations create and refine their strategies. There’s an infographic also available which summarizes the information. A great resource.

managing the digital age: a dialogue with ccos and cmos via institute for pr.org

Thank you to our fellow communication professionals for sharing some of these articles. We liked this image of what appears to be a marketing specialist calculating the ROI of a campaign. The photo is by rawpixel.com on Unsplash.com. Good luck!

K. Barker

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