Interesting or inspiring articles (perhaps a bit of both)…We hope these posts stir your thinking about marketing, communication and graphic design; for organizational communication focused on purpose; as well as conscious capitalism and the conscious marketing movement.
Reading and travel… what a great combination; don’t you agree? Here’s a wonderful resource from Ted.com if you’re interested in gaining new perspectives and broadening your thinking. “Your guide to reading the world”, is from author Ann Morgan. It doesn’t have much to do about business, but we all need to spend some time on distractions every once in a while and this was such a cool compilation of resources, we couldn’t resist sharing.
Do you have a documented content marketing strategy for your company or business? Have a look at what others are saying about their content marketing strategy on this infographic. How does your business compare?
Twitter recently increased the 140-character limit for messages to 280 characters. Here’s some background on the change and the announcement. Has your business taken advantage of the change? Have results been good? Bad? Maybe you’re not sure?
Do you wonder what it takes to be a really good writer? We enjoy reading anything Glenn Leibowitz writes (he also has a podcast), so when we came across this article on Inc.com, we certainly paid some attention. The article shares tips from another, apparently (we wouldn’t personally know) excellent writer, a former Supreme Court Justice who believes being a great writer takes three things: “Putting yourself in your reader’s shoes. Practice. And putting in the time.” The article is a great read.
Here’s a link to a report that is based on in-depth interviews with 22 senior communications and marketing executives in large companies about how the rapid evolution of digital and data are changing their functions. The paper also offers a digital road map and checklist to help organizations create and refine their strategies. There’s an infographic also available which summarizes the information. A great resource.
Thank you to our fellow communication professionals for sharing some of these articles. We liked this image of what appears to be a marketing specialist calculating the ROI of a campaign. The photo is by rawpixel.com on Unsplash.com. Good luck!