Positive Comms +Plus for the Week of 7 November 2016

Image of an ocean-going container ship

Interesting or inspiring articles (perhaps a bit of both) …

Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design for positive change as well as conscious capitalism and the socially conscious movement.

Conscious marketing

We’ve started a Meetup group in Ottawa… Communication for Positive Social Impact and at our second meeting we discussed useful workshops and conferences for the social enterprise. Here’s a link to our resource list.

useful workshops and conferences for Communication for Positive Social IMpact

Corporate social responsibility

Are you having trouble convincing leadership about the right communication approach for a particular CSR program? This article may help develop your position. It’s a valuable read.

11 mistakes to avoid in corporate social responsibility communications via iabc.com

Content marketing

There’s an awful lot of content being created these days. Sadly, much of it is never read or shared. Before you publish your next piece of content, we recommend you read this article and review whether or not your content could be improved upon with these tips.

here’s why i didn’t engage with your content via marketing insider group.com

Social development

We read a lot about big data these days and wonder if or how companies are benefiting from the mountains of data they collect and store. This TED Talk presents an interesting perspective on how and why the world should be opening up the vaults and access to this data… to solve the world’s biggest social problems. Innovative thoughts and practical advice in this TED Talk. We think you’ll enjoy it.

mallory soldner: your company’s data could help end world hunger via ted.com

Logistics, as we’ve learned, is as important to private industry as it is to not-for-profit organizations. We liked this image portraying global logistics from Pixabay.com

K. Barker

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