Interesting or inspiring articles (perhaps a bit of both) … | Organizational change is difficult and often fails because the implementation was not well thought out. Here’s a great article that outlines some of the critical elements to focus on during any corporate change. This thought resonated with us: “Culture influences an organization’s ability to deliver on its brand promise.”
Interesting or inspiring articles (perhaps a bit of both) … | If you’re hiring employees, how do you pick a final candidate from two great, qualified applicants? We’ve read that you should choose the person who can write well. There seems to be an increased importance on this skill set. If you haven’t written a lot, want to get started, or want to write more, this article has some great tips.
Interesting or inspiring articles (perhaps a bit of both) … | Are you working hard to build your corporate brand, but feel that it’s not quite there? Here’s an interesting perspective on taking your organization’s brand to the next level. We love the succinct nature of this message: “Get real, get intentional and get clear.”
Interesting or inspiring articles (perhaps a bit of both) … | If you’ve wondered about the value of spending your non-profit resources on social media, including Twitter, here’s a great article on how to apply its use with good return on your investment. The article describes a targeted application of social media alongside other communication channels.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s one of the best articles I’ve seen that describes the competencies a social media manager needs. Managing the digital landscape for any organization means being, as Jeff Bullas puts it, “technical, analytical, creative with a bit of project management thrown in.”
