Positive Comms +Plus for the Week of 14 December 2015

Image of Route 66 marker in Arizona USA

Interesting or inspiring articles (perhaps a bit of both) …

Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design as well as conscious capitalism and the socially conscious movement.

It’s been proven over and over again that a positive corporate culture leads to improved business performance, but measuring the return on investment in culture has been hard to measure. This article has some good ideas on how to measure investments in culture.

WHAT IS THE ROI OF CORPORATE CULTURE? VIA BUSINESS 2 COMMUNITY.COM

Keeping pace with changes in social media is difficult at the best of times, never mind having to predict what may be around the next corner. Here’s a quick read about what is trending in social media for 2016.

TOP 5 SOCIAL MEDIA TRENDS TO WATCH IN 2016 VIA COMMUNICATION WORLD MAGAZINE (IABC)

We came across this article that delves into the characteristics of various corporate cultures and categorizes the behaviours of working teams. There’s the organization that works under the “theory of illusion”, the “theory of confusion”, etc. It’s a quick and humorous read.

IT’S TIME TO DISCOVER YOUR “TRUE” CORPORATE CULTURE VIA LINKEDIN

The photo of the Route 66 highway marker was taken in January, 2009 at a highway stop in Arizona, USA and is from our personal archive.

K. Barker

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