Positive Comms +Plus for the Week of 16 November 2015

Beekeeper

Interesting or inspiring articles (perhaps a bit of both) …

Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design as well as conscious capitalism and the socially conscious movement.

We cut our teeth in the intersecting worlds of marketing promotions and commercial printing, so this story on Pantone caught our eye. It’s a history about the most iconic colour system in the world. Today, the standard for colour reaches far beyond the printing world to iconic brands as well as fashion. In fact, Pantone has become so popular, the familiar look of the Pantone chip is now being copied.

PANTONE: HOW THE WORLD AUTHORITY ON COLOUR BECAME A POP CULTURE icon via quartz.com

A friend referred us to this great TED Talk by Marjora Carter. Marjora believes the “future of green is local” and in her talk, she brings us the stories of three people who are saving their communities while saving the planet. Have a listen to these inspiring stories from Chicago, Los Angeles and West Virginia.

MARJORA CARTER: 3 STORIES OF LOCAL ECO-ENTREPRENEURSHIP VIA TED TALKS

“Having a clear organizational purpose matters to millennials …,” according to EnviableWorkplace.com. There’s a lot of discussion about workplace culture these days, particularly how culture contributes to (or negatively affects) employee engagement. Numerous studies continually cite dismal employee engagement levels. Why do you suppose that despite trying to solve the employee engagement “problem” for over a decade, we’ve made little progress (at least in Canada and the U.S.)?

ALIGN YOUR COMPANY PURPOSE TO WIN OVER MILLENNIALS VIA ENVIABLEWORKpLACE.COM
K. Barker

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